The COVID emergency is changing the habits of Italians (as well as those of the majority of people from all over the world) not least those related to food/beverage supply and to the use of essential goods.
The spread of SARS-CoV-2 has changed balances and scheduled routines of any market sector, especially of the agri-food sector, which is the only effectively inalienable one (together with the pharmaceutical one). The slowdown in the movement of goods within the EU has led to delays in the supply of shops. On one hand the close of hotels, bars, restaurants (more generally the HORECA sector) has brought operators, workers and suppliers to their knees. On the other hand, fear of contracting COVID by frequenting crowded places has led people to find as much ways as possible to obtain supplies using shopping online and home deliveries (for example home wine delivery in Rome).
Thus, many small local producers had to reinvent themselves. Several of them, in order to avoid giving up, had to forcibly become a “web programmer” to implement the possibility of ordering online or a “delivery person” to satisfy at home all customers who do not want or should not (because of the quarantine) leave their house.
At the same time, the huge and unexpected demand on the most important web platforms for food delivery has caused significant delays in the management of orders. So, consumers have slowly started to look for smaller, perhaps local, km0 companies. Making an effort, small producers have worked as much as possible to intercept the demand and to offer a quality service, making it quick, safe and effective.
In order to fight the collapse of sales due to the HORECA sector crisis, in our organic farm Trebotti (one of the organic farms in Tuscia) we did the same: we activated an online wine shop (https://shop.trebotti.it) where it is possible to discover and purchase our organic wines, our wines without sulphites and our volcanic wines, with the possibility to have the order shipped at home anywhere in Italy and Europe.
We also offer special packages and deals, as well as the opportunity to receive a free tour with wine tasting of our farm as soon as possible! The service is quick and the website is fast and intuitive, giving the possibility to enjoy a little moment of escape by accompanying your meal with one of our best Trebotti organic wines.
Although this newfound closeness between small local producers and consumers is the result of the COVID pandemic that none of us would have ever wanted to experience, but why not hope that this return to the short supply chain will survive even in future, once the emergency is over?